"The Regimen Company is a one-stop skincare shop that elevates Black-owned skincare brands, services, and voices in the beauty industry. Through education, increased accessibility, and increased representation, I help individuals feel empowered to build and customize a skincare regimen as unique as they are, revolutionizing how they experience skincare."
In 2020, I began working on The Regimen Company to revolutionize how Black people experience skincare. I’ve always been a skincare enthusiast but, like the majority of people, I didn’t always consider who I was purchasing from, where I was purchasing from, where and how ingredients were sourced, and who was benefiting from my skincare purchases. As my passion for skincare deepened and I recognized my personal purchasing power. I realized I had never considered whether Black-owned skincare companies existed, and while I did what I could to support brands with values similar to my own, I somehow missed the mark when it came to Black-owned products. I realized there was a gap.
I started researching Black owned skincare brands to see what, if anything, was out there and two things took me by surprise:
- The number of brands and variety of options. I started to wonder why I had never heard of or considered Black owned brands before? The obvious answer was lack of representation in the skincare industry. When I went to shop for my skincare products, I was not seeing people who looked like me. When I was researching a product or ingredient I was interested in, the majority of what I learned came from people who did not look like me because I could not easily find information from people who looked like me.
- The quality, care, and love that is poured into these products. Looking at ingredient lists, the difference between what was made by my community and what I had been purchasing was massive and more closely aligned with my personal values. I knew I needed to create a space to amplify these products by us, for us.
I am passionate about providing a platform for underrepresented voices and addressing the lack of diversity within the skincare world with an education first driven mission. I believe that everyone deserves to feel confident and beautiful in their own skin, and we strive to empower individuals with our carefully curated collection of skincare products from black-owned brands.
I take pride in collaborating with brands who prioritize using the best ingredients and sustainable practices, ensuring that their products are of the highest quality and efficacy. I am dedicated to featuring products and information that deliver noticeable results. From hand-crafted facial cleansers to supportive facial tools, each item in our catalog is meticulously handmade and selected with love and care.
My goal for The Regimen Company is to become a one-stop-skincare shop where anyone can explore and learn without feeling intimidated or overwhelmed. I understand the importance of representation and the need for diverse perspectives, and I actively seek out partnerships with businesses that share my values. Through my dedication to accessibility, inclusivity, education, and excellence, I strive to create a skincare community that celebrates diversity and empowers individuals to embrace their unique beauty.
Lauren, Founder & CEO